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Company: Unilever
    View Company Scorecard / Contact Company
Brand: Lynx
Ad Title: Less effort, more style.
Business Category: Personal Products
Media Outlets: Television
Country: Australia
Region:
Agency: Bartle Bogle Hegarty
Year: 2014
Target: Gays & Mainstream
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Theme(s)

Same-Sex Affection

Theme Breakdown

AdRespect Score: 
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In a somewhat downer approach to customers, the narrator tells consumers "you won't always look like you do now…one day your hair will thin; you'll have a life, a wife, and possibly kids...One day you will look back at yourself and wish you had the hair you have now."

Our handsome lead male is then cast as the hero in a series of movies, from action, to cartoon, to Casablanca.

"So make the most of it, because now can be amazing. Go out, see amazing things, get an amazing job, kiss the hottest girl…or the hottest boy." In a Casablanca-style role, our hero switches from a woman to a man in the same "scene."

The commercial is considered a switch for a brand that appeals to young men and has been often criticized for being sexist.

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