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Company: Familia es Familia
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Brand: None
Ad Title: Dolores Huerta
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2013
Target: Gays & Mainstream
Ad Spotter: Steven Capsuto
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Theme(s)

Consciousness Raising

Theme Breakdown

AdRespect Score: 
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Civil rights leader Dolores Huerta is featured by the Familia es Familia in a campaign encouraging Latinos to embrace their LGBT relatives and friends. The ad, part of a series featuring Huerta, is in partnership with Comcast, which contributed $500,000 in national airtime on its Xfinity TV cable systems and brought the message to more than 20 million homes.

In the PSA, she calls on fellow Latinos to come together to accept their gay and lesbian family members.

“All people deserve justice and equality under the law – no matter who we were born to love,” Huerta said. “It is not enough to just to accept the gay, lesbian, and transgender community. It is our responsibility to support our brothers and sisters and fight for their rights, just as we fight for our own. I feel privileged to be able to help in this cause at this historic junction. I look forward to the day that every Latino family member is accepted by their community and family.”

Huerta, a longtime social justice and civil rights activist, was awarded the Presidential Medal of Freedom by President Obama.

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