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Company: WestPac Bank
    View Company Scorecard / Contact Company
Brand: WestPac Bank
Ad Title: Start Asking
Business Category: Financial Services
Media Outlets: Television
Country: Australia
Region: Australia/New Zealand
Agency: DDB Needham Worldwide
Year: 2012
Target: Gays & Mainstream
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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This commercial was introduced in 2012, before same-sex marriage became legal in New Zealand in August 2013, and while debate was underway.

In the ad of vignettes, a gay couple is shown getting engaged and the ad asks “will they?” as the proposal happens. As they get married the ad asks, “who says?”

The ad caused some controversy -- including that the bank was promoting something "illegal" and so the bank issued a statement saying, “With all the questions in the ad, we're are not expressing an opinion one way or the other but rather recognising they're things we all talk about – but it doesn’t extend to our personal finances."

The bank said it would recognize same-sex marriage in 2009.

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Expert solutions: The cheque's in the mail
Company: WestPac Bank
Brand: WestPac Bank
Country: New Zealand
Region: Australia/New Zealand
Year: 2010

AdRespect Score:

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