Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: TeliaSonera
    View Company Scorecard / Contact Company
Brand: Halebop
Ad Title: Hockey
Business Category: Telecommunications
Media Outlets: Television
Country: Sweden
Region: Europe
Agency: unknown
Year: 2013
Target: Gays & Mainstream
Ad Spotter: Anders Lindstrom


Stereotype Twist

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
Help AdRespect in its mission with a tax-deductible donation!

A bunch of young male hockey players on a team enter the locker room and begin undressing after a game. One checks his cell phone and his teammate playfully grabs the phone to see.

Reading from the phone text, he says,"Miss you, Theo Ekenborg?" Clearly he is surprised it's from another male. "Who's that?" he asks.

The other player fumbles for words, "It's…It's my boyfriend." All the other players stop and pay attention now. Then he adds, "We're celebrating our one year anniversary."

After a beat, the first player says, "Congrats! One year, that's not easy."

In the end you hear another guy in the background saying, "I know him. He looks amazing."

The basis for the ad is the unexpectedly positive result of the macho team players.


Be the first to comment on this ad!


Submit An Ad Test An Ad Rate An Ad Post Comments
© 2001 - 2019 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
Legal Statement and Terms of Use
Designed & Powered by Videotex

paid advertisement