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Company: LQ Management
    View Company Scorecard / Contact Company
Brand: La Quinta Inns & Suites
Ad Title: Luggage
Business Category: Hotels/Resorts
Media Outlets: Television
Country: United States
Region: US National
Agency: Mullen
Year: 2007
Target: Mainstream
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Theme(s)

Stereotype Twist

Theme Breakdown

AdRespect Score: 
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A group of businessmen and businesswomen are gathered around the table as the boss gives a pep talk prior to a meeting. He says, "Oh and Wilson, I'm awfully sorry the airline lost your luggage. Good thing you and Brenda are the same size."

It is now revealed he's wearing a frilly blouse loaned to him. Brenda helpfully adds, "It goes great with your eyes" -- despite it being a dusty pink color.

Then the boss asks , "Is that silk?" Wilson jovially responds, "It's actually a poly blend." Then his male colleague compliments, "It's very slimming." Wilson retorts with confidence, "Oh, I'm working this."

The announcer says, "Wake up on the bright side at La Quinta Inns & Suites."

This ad does a great job of playing with gender roles without demeaning.

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