In a message aimed at building support for marriage equality in the UK, soldiers step off a plane returning from military service. Greeted warmly by their family members on the tarmac, one soldier locks eyes with his boyfriend, they embrace and both hold back tears as they reunite. The soldier then holds up a wedding ring before his partner, and kneels down on one knee as he slides the ring onto his partner. As they passionately kiss, text reads, "All men can be heroes. All men can be husbands."
This commercial achieved over 800,000 YouTube views in its first week online and won Best Viral Campaign and the prestigious Grand Prix award for NÜKO, a division of Hampshire-based marketing and communications agency Remarkable Group, at The UK Social Media Communications Awards for this commercial.