WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Philips
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Brand: Philips Norelco
Ad Title: I'd Date Me
Business Category: Consumer Electronics
Media Outlets: Television
Country: United States
Region: US National
Agency: Ogilvy & Mather Worldwide
Year: 2013
Target: Mainstream
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Theme(s)

Gay Tease

Theme Breakdown

AdRespect Score: 
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A young, shirtless and bearded man walks up to his reflection in the mirror. He grabs a razor and starts trimming his face. As the hair starts falling, he starts speaking to himself: "I'd wink at me? I'd bump a ball with me. I'd share a shwarma with me." Next, he's trimming his pubes, as his shorts are below his waist (camera is low, of course). Gaining confidence and admiring himself, he keeps trimming elsewhere on his body: "I'd snuggle up with me." the mirror conversation continues. At the end, he sums it all up with the realization, "I'd f*ck me." His face is digitized and the word is comically garbled by a shaver's buzz sound. And in case it wasn't clear, the website IdFAQme.com is shown.

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