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Company: Google Inc.
    View Company Scorecard / Contact Company
Brand: Google Chrome
Ad Title: Google Chrome: It Gets Better
Business Category: Dot-com
Media Outlets: Television
Country: United States
Region: US National
Agency: Bartle Bogle Hegarty
Year: 2011
Target: Gays & Mainstream
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Theme(s)

Consciousness Raising

Gay Pride

Theme Breakdown

AdRespect Score: 
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Featuring news headlines of bullying and suicides of gay teens, It Gets Better project founder Dan Savage begins talking about his own experience of things getting better than in the junior high and high school years. The commercial promotes ItGetsBetter.org, a video-based project of people sharing stories from their lives of how things got better for them and promising the same to viewers. Celebrities such as Kathy Griffin, Anne Hathaway, Lady Gaga and openly gay singer Adam Lambert are included, as well as everyday individuals.

The tagline is "The web is what you make of it."

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Region: US National
Year: 2007



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Company: Google Inc.
Brand: Google
Country: United States
Region: North America
Year: 2013

AdRespect Score:


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Company: Google Inc.
Brand: Google
Country: United States
Region: US National
Year: 2014


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