WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: OraSure Technologies
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Brand: OraQuick
Ad Title: Testing for HIV is Everyone's Thing
Business Category: Personal Products
Media Outlets: Television
Country: United States
Region: US National
Agency: unknown
Year: 2012
Target: Gays & Mainstream
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Theme(s)

LGBTQ+ Inclusion

 Theme Breakdown

AdRespect Score: 
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The OraQuick In-Home HIV Test commercial debuted on December 1st, 2012, to coincide with World AIDS Day.

A series of people announce, "It’s not a black thing. It’s not a white thing. It’s not a gay thing (said by a white guy in large glasses.) It’s not a straight thing. Testing for HIV is everyone's thing." The tagline is "Knowing is the best thing."

The product sells for $40 in drug stores and provides results in 20 minutes.

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