Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Facebook, Inc.
    View Company Scorecard / Contact Company
Brand: Facebook Home
Ad Title: Airplane
Business Category: Dot-com
Media Outlets: Television
Country: United States
Region: US National
Agency: Wieden + Kennedy
Year: 2013
Target: Mainstream


Camp/Gay Drag

Gay Vague

Theme Breakdown

AdRespect Score: 
Help AdRespect in its mission with a tax-deductible donation!

A bearded businessman in his 20s boards a plane. As he opens a luggage bin, a man in just a bathing suit is nestled within and greets him casually with a "hey, what's up man?" As he sits down, a photo of this man and another are on his mobile phone screen. He swipes his finger and the next image is an attractive drag queen. Suddenly, the same drag queen pops out of the drink trolley coming down the aisle, and another diva with blue hair springs up from the row behind him and sings into a microphone. The man wears a smile as he looks at the images, which all correspond to his phone. A few more such examples happen -- including a kid covered in chocolate cake and a woman posed with her cats -- until normalcy returns to the cabin and the flight attendant asks him to put away his phone.

The ad promotes Facebook Home for Android phones.


Be the first to comment on this ad!


Submit An Ad Test An Ad Rate An Ad Post Comments
© 2001 - 2016 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
Legal Statement and Terms of Use
Designed & Powered by Videotex