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Company: Facebook, Inc.
    View Company Scorecard / Contact Company
Brand: Facebook Home
Ad Title: Airplane
Business Category: Dot-com
Media Outlets: Television
Country: United States
Region: US National
Agency: Wieden + Kennedy
Year: 2013
Target: Mainstream
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Theme(s)

Camp/Gay Drag

Gay Vague

Theme Breakdown

AdRespect Score: 
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A bearded businessman in his 20s boards a plane. As he opens a luggage bin, a man in just a bathing suit is nestled within and greets him casually with a "hey, what's up man?" As he sits down, a photo of this man and another are on his mobile phone screen. He swipes his finger and the next image is an attractive drag queen. Suddenly, the same drag queen pops out of the drink trolley coming down the aisle, and another diva with blue hair springs up from the row behind him and sings into a microphone. The man wears a smile as he looks at the images, which all correspond to his phone. A few more such examples happen -- including a kid covered in chocolate cake and a woman posed with her cats -- until normalcy returns to the cabin and the flight attendant asks him to put away his phone.

The ad promotes Facebook Home for Android phones.

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