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Company: Carton Rouge à l'homophobie
    View Company Scorecard / Contact Company
Brand: Gay issues awareness
Ad Title: Olivier
Business Category: Nonprofit/NGO (gay)
Media Outlets: Online Video
Country: France
Region: Europe
Agency: Sofilms
Year: 2009
Target: Gays & Mainstream
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Theme(s)

Consciousness Raising

Theme Breakdown

AdRespect Score: 
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A man is walking to a soccer stadium to watch a game. An off screen voice narrates, “Olivier has been living with this for a while. His family doesn't really know, he’s scared of their reaction.” The narrators monologue suggests that Olivier is a gay but closeted. Then while watching the game, Olivier begins to scream gay slurs at the team with frustration. The caption appears “Olivier is homophobic.”

This ad was sponsored by the French organization Paris Foot Gay and created on behalf of the organization Carton Rouge a L’homophobie. Both organization are geared towards combating homophobia in European professional athletics.

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