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Company: PepsiCo
    View Company Scorecard / Contact Company
Brand: Doritos
Ad Title: Photo Shoot
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: consumer generated
Year: 2011
Target: Mainstream
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Theme(s)

Camp/Gay Drag

GLBT Punchline (laughing with)

Dude Looks Like a Lady

Theme Breakdown

AdRespect Score: 
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Three female models strut seductively from behind a light blue curtain, wearing black, blue, and magenta undergarments. As the camera focuses in on each woman a speaker says, “Introducing the latest in bust enhancing technology.” She is abruptly cut off by a loud off camera crunch. A bearded male crewmember is seen munching on Nacho Cheese Doritos between two other male crewmembers. One of the models says “Excuse me…We’re working here.” To which he boastfully responds, “I could do your job.” The commercial then cuts to the three male crewmembers, strutting their stuff from an open doorway, clad in the same black, blue, and magenta undergarments; bras included. Again the speaker begins to announce, ‘bust enhancing technology…’ as each man provocatively poses for the camera. She is again cut off, but this time it is by the models that are shown off camera, in ostensibly male work attire munching on the same Doritos. They chime in with various criticisms, to which one male crewmember asks to switch roles. The models reject his request.

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