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Company: Microsoft Corp.
    View Company Scorecard / Contact Company
Brand: Outlook.com
Ad Title: Get up-to-date
Business Category: Dot-com
Media Outlets: Television
Country: United States
Region: US National
Agency: Deutsch
Year: 2013
Target: Mainstream
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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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A man driving down the street crashes and overturns his van which causes a movie-like explosion. The commercial cuts to a clip of the man’s social networking profile changing job descriptions from “deliveryman” to “stunt double.” A woman who is checking her computers get notified about his profile change and sends an email saying “Saw your job update. Congrats!” Then, two women are shown kissing on an outdoor staircase on their wedding day. One of the women changes her profile picture to an image of her and her wife and updates her name from “Sarah Jones” to “Sarah Jones-Brown.” The woman on her computer is notified about this profile change as well and emails the couple saying “Saw the update. So happy for the both of you!” An off screen narrator then says, "Get email that keeps your friends information up-to-date automatically.”

This ad was released by Microsoft shortly after Amazon referenced same-sex marriage via a commercial for their new Kindle Paperwhite.

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AdRespect Score:


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AdRespect Score:

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