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Company: PepsiCo
    View Company Scorecard / Contact Company
Brand: Doritos
Ad Title: Told You So
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: consumer generated
Year: 2011
Target: Mainstream
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Theme(s)

GLBT Punchline (laughing with)

Sissies

Anti-LGBT

Theme Breakdown

AdRespect Score: 
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On a sunny day, a man in plaid wearing a backwards-turned hat is clipping the hedges. Spanish music begins to play in the background, as the hands of two unseen men share a bowl of Salsa Verde Doritos, one holding a martini with a pink umbrella in it. The man cutting the bushes peers over at them and mouths “Ooohhh” as if checking them out. He continues to leer at them and lick his lips, as their hands pull chips from the bowl. A woman, presumably his wife or girlfriend, brings him a cold drink and sneers at him for checking out the two guys over the bushes. They’re both in cut-off denim daisy dukes, one with his legs crossed. One waves and in a high pitched tone says ”Hey Barbara!” The other follows suit, flamboyantly waiving his hand above his head. The man on the left waves, and says “Tom?” while the neighbor licks his lips once more to the disgust of his girlfriend. Then one of the flamboyant men takes a bite from a chip and looks over to the other and says, “Told you so” to which his friend responds, “Mmmhhmm.”

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