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Company: Québec Minister of Justice/Ministère de la Justice - Gouvernement du Québec
    View Company Scorecard / Contact Company
Brand: Gay issues awareness
Ad Title: Homme
Business Category: Public Service Announcements
Media Outlets: Online Video
Country: Canada
Region: North America
Agency: Cossette Communication Group
Year: 2013
Target: Gays & Mainstream
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Theme(s)

Consciousness Raising

Same-Sex Affection

Theme Breakdown

AdRespect Score: 
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A man is in an airport waiting near the arrival gate. He receives a text message that says, “I’ll be there soon my love.” He smiles to himself and waits patiently at the gate. When the first few passengers come through, the camera focuses on a woman and another man trailing behind her. The man who has been waiting notices his loved one and walks over to the man who is exiting through the gates and they immediately share a passionate kiss while the woman and other passengers walk by. Off screen narration says, “Does this change the way you thought 20 seconds ago? Fight against homophobia."

This ad is one of three that is part of a campaign supported by Quebec’s Minister of Justice Bertrand St-Arnaud. The goal of the campaign is to combat homophobia and to have citizens reflect on their views of sexual diversity.

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