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Company: Bluefly, Inc
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Brand: Bluefly
Ad Title: Closet Confessions
Business Category: Fashion/Apparel
Media Outlets: Online Video
Country: United States
Region: US National
Agency: McCaffery Gottlieb & Lane
Year: 2010
Target: Gays & Mainstream


Real GLBT Person

Camp/Gay Drag


Theme Breakdown

AdRespect Score: 
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Closet Confessions is a short web series created by the online fashion company Bluefly. This advertisement is comprised of clips from the Closet Confessions webisode featuring Johnny Weir, an openly gay U.S National Champion figure skater. In this ad, Johnny Weir gives the viewers a tour of his home closet and comments on some of his favorite pieces, including his Balenciaga bags, a rainbow colored fur coat, and a red army soldier hat from the former USSR which he says “suits him well.” This ad was rated for featuring an LGBT community member and for its flexibility regarding gender roles in fashion.


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