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Company: Invisible Parents
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Brand: Invisible Parents
Ad Title: Legal Recognition
Business Category: Nonprofit/NGO (gay)
Media Outlets: Online Video
Country: United Kingdom
Region: Europe
Agency: unknown
Year: 2012
Target: Gays & Mainstream


Consciousness Raising

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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Invisible Parents is an online media campaign created by Mike Buoniauo to promote the legal recognition of same-sex families in the European Union. The campaign video features a home video-style montage of moments between a father and his young daughter. The narrator (who is presumably the daughter, now grown up) speaks lovingly about her parents as the montage progresses without directly addressing their gender or orientation. In the final scene the father and daughter are posing for a picture in front of a christmas tree when the camera appears to be put down and a second father enters the frame, allowing the viewers to see the family as a whole.


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