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Company: Colorado National Speedway
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Brand: Colorado National Speedway
Ad Title: He's One of Ours -- They're Not
Business Category: Sports/Athletics/Fitness/Sporting Goods
Media Outlets: Television
Country: United States
Region: US Regional
Agency: unknown
Year: 2009
Target: Mainstream


Insufficient Masculinity/Femininity

Theme Breakdown

AdRespect Score: 

In the classic, gays-are-not-masculine approach, this spot first shows a guy sniffing gasoline at a gas station. "He's one of ours" they claim.

Then for contrast, a young man curled up at home is shown while knitting. "He's not."

Next, a male couple in matching pink polo shirts are sipping tea at home together also get the "They're not" rejection.


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