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Company: Fabergé
    View Company Scorecard / Contact Company
Brand: Brut
Ad Title: Metrosexual
Business Category: Fragrances
Media Outlets: Television
Country: United States
Region: US National
Agency: Sigma Group, USA
Year: 2009
Target: Mainstream


Insufficient Masculinity/Femininity

Theme Breakdown

AdRespect Score: 

In this well-worn territory, Brut seeks humor in the insufficient man category, exploring the idea of so-called "metrosexuals."

As a man ads gel to his hair, straightens his tie, and buckles a white leather belt, the announcer says with disgust, "Metrosexuals...sheesh. Just when you thought you've seen it all, men who are more pampered than their girlfriends: manicures, pedicures, matching belt-shoes-and-watches. Please."

Switching now to a more manly man, who throws on a tool belt, the announcer continues, "I'm all for feeling good, but just give me my Brut and I'll feel good the old-fashioned way and leave the pampering for my wife."


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