In this well-worn territory, Brut seeks humor in the insufficient man category, exploring the idea of so-called "metrosexuals."
As a man ads gel to his hair, straightens his tie, and buckles a white leather belt, the announcer says with disgust, "Metrosexuals...sheesh. Just when you thought you've seen it all, men who are more pampered than their girlfriends: manicures, pedicures, matching belt-shoes-and-watches. Please."
Switching now to a more manly man, who throws on a tool belt, the announcer continues, "I'm all for feeling good, but just give me my Brut and I'll feel good the old-fashioned way and leave the pampering for my wife."