Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Fabergé
    View Company Scorecard / Contact Company
Brand: Brut
Ad Title: Metrosexual
Business Category: Fragrances
Media Outlets: Television
Country: United States
Region: US National
Agency: Sigma Group, USA
Year: 2009
Target: Mainstream
none

Theme(s)

Insufficient Masculinity/Femininity

Theme Breakdown

AdRespect Score: 
none

In this well-worn territory, Brut seeks humor in the insufficient man category, exploring the idea of so-called "metrosexuals."

As a man ads gel to his hair, straightens his tie, and buckles a white leather belt, the announcer says with disgust, "Metrosexuals...sheesh. Just when you thought you've seen it all, men who are more pampered than their girlfriends: manicures, pedicures, matching belt-shoes-and-watches. Please."

Switching now to a more manly man, who throws on a tool belt, the announcer continues, "I'm all for feeling good, but just give me my Brut and I'll feel good the old-fashioned way and leave the pampering for my wife."

none

Be the first to comment on this ad!
none


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2014 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement
paid advertisement