WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: JBS Underøjet A/S
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Brand: JBS
Ad Title: Men
Business Category: Fashion/Apparel
Media Outlets: Television
Country: Denmark
Region: Europe
Agency: &Co
Year: 2007
Target: Mainstream
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Theme(s)

Homo-queasy

 Theme Breakdown

AdRespect Score: 
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The campaign around JBS men's underwear based itself on the idea that when being sold underwear, men don't want to see other men.

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Robert Witeck , Washington, DC
Guess the advertiser is clueless! With plenty of gay and bisexual men loose in the underwear aisles, they are missing the boat.
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