WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: T-Mobile International
    View Company Scorecard / Contact Company
Brand: T-Mobile/TMobile/T Mobile
Ad Title: Icon (Super Bowl)
Business Category: Telecommunications
Media Outlets: Television
Country: United States
Region: North America
Agency: Publicis Groupe
Year: 2007
Target: Mainstream
Company: T-Mobile International
    View Company Scorecard / Contact Company
Brand: T-Mobile/TMobile/T Mobile
Ad Title: Icon (Super Bowl)
Business Category: Telecommunications
Media Outlets: Television
Country: United States
Region: North America
Agency: Publicis Groupe
Year: 2007
Target: Mainstream
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Theme(s)

Gay Tease

Homo-queasy

Theme Breakdown

AdRespect Score: 
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During Super Bowl XLI in 2007 this commercial featured Dwyane Wade (the rising Miami Heat guard and 2006 NBA champion) trying to join NBA star Charles Barkley MyFaves list -- a plan allowing unlimited calls to five favorite contacts on any network -- only to face repeated rejections based on Wade's "insufficient" celebrity status.

Barkley is telling Wade if he can do something impressive he could join his MyFave list. Then Wade, forced to watch old videos of Barkley playing basketball, says, "That WAS impressive -- the way you squeeze into those tight little shorts...sexy!" Barkley looks on, surprised at Wade's mock attraction.

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Brand: T-Mobile/TMobile/T Mobile
Country: United States
Region: US National
Year: 2018

AdRespect Score:

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