Showing home video and high school pictures of slain Wyoming student Matthew Shepard, his mother tearfully says, "I am the mother of Matthew Shepard. He was my son, my friend, my confidant, my constant reminder of how good life can be. He was murdered in October (12th,) 1998 because he was gay. And there was something about him that just made people want to talk to him, want to share, want to be his friend. You measure a persons' success by the friends they leave behind and I think Matt was a great success."
The campaign appeared as a public service announcement.
At first a reluctant activist, Judy has appeared in a number of TV commercials, including one for GLSEN that has gotten wide showing on MTV and during the Grammy awards.