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Company: Bacardi Ltd.
    View Company Scorecard / Contact Company
Brand: 42 Below
Ad Title: Celebrity
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: Australia , New Zealand
Region: Australia/New Zealand
Agency: unknown
Year: 2007
Target: Mainstream
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Theme(s)

Real GLBT Person

GLBT Punchline (laughing with)

Butch Lesbian

Leatherman

Sissies

Walking Fine Line/Mixed Reception

Problematic Language

Theme Breakdown

AdRespect Score: 
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"When you're a celebrity, you get a lot of perks. (Pope is shining the shoes of a celebrity.)

"If you're a famous guy, you can get a hot chick, if you're a hot chick you can get a famous guy. (Images of Jennifer Aniston, Brad Pitt, and Angelina Jolie.)

"Hell, if you're a famous chick, you can even get a hot chick as well (TV star Ellen DeGeneres and wife actress Portia de Rossi), though that's not always a given." (Unflattering image of Sex & the City star Cynthia Nixon and her wide Christine Marinoni.)

"You can be famous for being the queen, you can be famous for being Queen, you can be famous for being *a* queen. But you can't be famous for being a fruit, unless it's accidental." (Images of the queen of England, Freddie Mercury of rock band Queen, Elton John and Pee Wee Herman.)

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Cowboy
Company: 42 Below
Brand: 42 Below
Country: Australia
Region: Australia/New Zealand
Year: 2008



Drink It Straight Or Gay
Company: 42 Below
Brand: 42 Below
Country: New Zealand
Region: Australia/New Zealand
Year: 2005



Man, I Don't Understand How Anyone Can Be Gay
Company: 42 Below
Brand: 42 Below
Country: New Zealand
Region: Australia/New Zealand
Year: 2005



Rooster
Company: 42 Below
Brand: 42 Below
Country: Australia
Region: Australia/New Zealand
Year: 2008



Gay
Company: Bacardi Ltd.
Brand: 42 Below
Country: New Zealand
Region: Australia/New Zealand
Year: 2006

AdRespect Score:


Hero
Company: Bacardi Ltd.
Brand: 42 Below
Country: Australia , New Zealand
Region: Australia/New Zealand
Year: 2007

AdRespect Score:


Come Out...And Stay Out
Company: Bacardi Ltd.
Brand: Bacardi
Country: United States
Region: North America
Year: 2002



Tom, Dick & Harry By Day
Company: Bacardi Ltd.
Brand: Bacardi
Country: United States
Region: North America
Year: 2000



Italian. Sensual. Warm.
Company: Bacardi Ltd.
Brand: Disaronno Originale
Country: United States
Region: North America
Year: 1999



Legs
Company: Bacardi Ltd.
Brand: Disaronno Originale
Country: Canada
Region: North America
Year: 1998

AdRespect Score:

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