--->
Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Orbitz
    View Company Scorecard / Contact Company
Brand: Orbitz
Ad Title: Halo
Business Category: Travel/Tourism Bureaus
Media Outlets: Television
Country: United States
Region: North America
Agency: Mullen Lowe
Year: 2007
Target: Gays
none

Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

GLBT Punchline (laughing with)

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

Anonymous , Fresno, CA
I would agree Alessandro, except that the "straight" version of this ad ended the same way. It's playing on the awkwardness of saying a dramatic goodbye, and then not actually leaving.
Alessandro Cintoli , Italy
I qualified the ad as terrible because it suggests that gay men don't really mean what they say when they show affection to someone.

Furama , Los Angeles, CA
I understand Alessandro's point about how gay men might be depicted as not being able to commit but I also think the ad plays to the reality of all young people. So I think it's pretty good.

none



Bad Weather
Company: Orbitz
Brand: Orbitz
Country: United States
Region: North America
Year: 2006

AdRespect Score:


Beach
Company: Orbitz
Brand: Orbitz
Country: United States
Region: North America
Year: 2002



Coco
Company: Orbitz
Brand: Orbitz
Country: United States
Region: North America
Year: 2004

AdRespect Score:


Commitment
Company: Orbitz
Brand: Orbitz
Country: United States
Region: North America
Year: 2004



Doctor
Company: Orbitz
Brand: Orbitz
Country: United States
Region: North America, US National
Year: 2008

AdRespect Score:


Drag
Company: Orbitz
Brand: Orbitz
Country: United States
Region: North America
Year: 2004



Fast & Easy. Guaranteed.
Company: Orbitz
Brand: Orbitz
Country: United States
Region: North America
Year: 2005



Feelings of Inadequacy
Company: Orbitz
Brand: Orbitz
Country: United States
Region: North America
Year: 2003



Fly For Free!
Company: Orbitz
Brand: Orbitz
Country: United States
Region: North America
Year: 2004



Gay-friendly Getaways
Company: Orbitz
Brand: Orbitz
Country: United States
Region: North America
Year: 2007


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2019 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement