Dwight , Pittsburgh, PA
Why on earth would this be rated as negative?! The reaction of the guy in the back seat was obviously about the fact that they were brothers. I think for this one your assessment criteria is flawed. The may portray incest negatively, but not homosexuality.

Frank S. , Los Angeles, CA
I think Dwight has this exactly right. The "creepy" factor here is the incest angle, not the M2M kiss. For a nice change, men kissing isn't the worst thing portrayed in an spot.

Ndro , Sydney, Australia
I agree with Dwight from Pittsburgh, PA that this ad only portrays incest negatively, NOT homosexuality.

Monsek , Rio de Janeiro
Homosexuality has been associated with incest. The negative rate is correct.

Jessica , Australia
I agree with the other comments that say this is a negative ad. I also think that in a strange way, it can be a positive ad because the guy in the back says nothing about the fact they're two guys, only that they're brothers. Also, the guys only seemed grossed out because they're brothers. I think this rating needs to be reconsidered... maybe gay vague?