The camera pans across a classroom showing students taking a test before focusing on two students in the front row. On the shoulder of one student is a white frosted mini-wheat; the mini-wheat on the other student's shoulder has pink frosting.
The white mini-wheat turns to the pink and says, "Hey cutie. What's a nice girl like you doing in a class like this?" The pink mini-wheat then turns around, offended, and says "Huh? You talking to me?" in a male voice. The white mini-wheat is appalled that he's accidentally hit on a male and says, "I guess I saw the pink icing there and just assumed..." The pink mini-wheat then explains, "I'm just strawberry, I didn't pick out the uniform."
The ad ran heavily in January 2007, appearing during such prime-time shows as "The Apprentice."
Though it may be humorous to some, the ad receives a negative rating for the horrified reactions of both mini-wheats at hitting on/being hit on by a member of the same sex. The strawberry mini-wheat is also ashamed at its pink "uniform," leading to the connotation that pink is a feminine color and "real" men (gay or straight) don't wear it voluntarily.