Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Unilever
    View Company Scorecard / Contact Company
Brand: Sunsilk
Ad Title: Tame that Frizz!
Business Category: Personal Products
Media Outlets: Television
Country: United States
Region: North America
Agency: JWT
Year: 2006
Target: Mainstream
none

Theme(s)

Real GLBT Person

Theme Breakdown

AdRespect Score: 
none

As a part of Sunsilk's U.S. debut, Unilever launched a media campaign called "Get Hairapy." This campaign includes commercials, voiced over by Mario Cantone (Anthony, "Sex and the City") and a website with 3 male "hairipists," who are here to save women from their hair problems.

This campaign obviously utilizes the whole female idea of a "gay best friend" who solves all the problems female friends can't. It's your gay best friend to the rescue in these Hairapy commercials!

In this particular commercial, there are a pair of green legs walking on the screen. Then there is a whip that whips it out of view. It ends with a scream and the tagline, "Tame that frizz!"

none

Be the first to comment on this ad!
none



Decorator
Company: Unilever
Brand: All (laundry detergent)
Country: United States
Region: North America
Year: 2003

AdRespect Score:


Smell Like a Woman
Company: Unilever
Brand: AXE
Country: Argentina
Region: Latin/South America
Year: 2008

AdRespect Score:


The Lift
Company: Unilever
Brand: AXE
Country: New Zealand
Region: North America, Europe, Asia, Latin/South America, Australia/New Zealand
Year: 1998, 1999, 2000, 2001, 2002, 2003

AdRespect Score:


Gangster of Love
Company: Unilever
Brand: Click/Axe
Country: Argentina
Region: Latin/South America
Year: 2005

AdRespect Score:


Gangster of Love 2
Company: Unilever
Brand: Click/Axe
Country: United States
Region: North America
Year: 2005

AdRespect Score:


Gangster of Love 2
Company: Unilever
Brand: Click/Axe
Country: United States
Region: North America
Year: 2005



Surprise
Company: Unilever
Brand: Cornetto
Country: United Kingdom
Region: Europe
Year: 2004

AdRespect Score:


Make Over Millionaire
Company: Unilever
Brand: Cream Silk
Country: Philippines
Region: Asia
Year: 2003

AdRespect Score:


Summer Glow
Company: Unilever
Brand: Dove
Country: United Kingdom
Region: Europe
Year: 2007

AdRespect Score:


Tested on Real Curves
Company: Unilever
Brand: Dove
Country:
Region: North America, Europe
Year: 2005


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2014 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement
paid advertisement