WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

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Company: Sony Corp.
    View Company Scorecard / Contact Company
Brand: Playstation 2
Ad Title: ATV Off-Road Fury
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: TBWA Worldwide
Year: 2006
Target: Mainstream
Ad Spotter: Charlie Dyer
Company: Sony Corp.
    View Company Scorecard / Contact Company
Brand: Playstation 2
Ad Title: ATV Off-Road Fury
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: TBWA Worldwide
Year: 2006
Target: Mainstream
Ad Spotter: Charlie Dyer
Company: Sony Corp.
    View Company Scorecard / Contact Company
Brand: Playstation 2
Ad Title: ATV Off-Road Fury
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: TBWA Worldwide
Year: 2006
Target: Mainstream
Ad Spotter: Charlie Dyer
Company: Sony Corp.
    View Company Scorecard / Contact Company
Brand: Playstation 2
Ad Title: ATV Off-Road Fury
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: TBWA Worldwide
Year: 2006
Target: Mainstream
Ad Spotter: Charlie Dyer
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Theme(s)

LGBTQ+ Inclusion

Insufficient Masculinity/Femininity

Miscellaneous Stereotype

GLBTQ+ Punch Line

Theme Breakdown

AdRespect Score: 
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An ATV biker is shown cleaning his bike. A voiceover (seemingly God) asks why he's cleaning, and the man responds because it's dirty. The voice declares, "From now on, your name will be Sally" and suddenly changes the man's clothes to a white strapless dress, pearls, and high heels. The words "Don't Anger the Dirt Gods" appear on screen.

This ad receives a negative rating for the connotation that a man appearing transgendered is a humorous form of punishment.

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