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Company: General Mills
    View Company Scorecard / Contact Company
Brand: Yoplait Whips
Ad Title: Masseuse
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: North America
Agency: unknown
Year: 2005
Target: Mainstream
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Theme(s)

Racial Diversity

Real GLBT Person

Gay Vague

Theme Breakdown

AdRespect Score: 
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Two women are reclining in a spa-like setting, eating chocolate Yoplait Whips and making analogies to explain how good it is: "This is like Zen wrapped in karma dipped in chocolate good...soaking in a chocolate bath good." The final comparison is "This is like dating a masseuse good."

While the women seem to be eying a male spa worker, this ad is rated Gay Vague because the term "masseuse" refers only to females - a male giving massages is called a masseur. Additionally, one of the women in the ad is played by Leisha Hailey, an out lesbian starring in Showtime's The L Word.

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LuckyToBe 100% Me
Company: General Mills
Brand: Lucky Charms
Country: United States
Region: US National
Year: 2013

AdRespect Score:


Drag Show
Company: General Mills
Brand: Yoplait Double Cream
Country: Israel
Region: Middle East
Year: 2003

AdRespect Score:

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