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Company: Nissan Motor Co.
    View Company Scorecard / Contact Company
Brand: Nissan
Ad Title: Shift_LOVE at First Sight
Business Category: Automotive
Media Outlets: Television
Country: United States
Region: North America
Agency: TBWA Worldwide
Year: 2006
Target: Mainstream
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Theme(s)

Same-Sex Affection

Stereotype Twist

Gay Tease

Gay Vague

Theme Breakdown

AdRespect Score: 
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A young man is at a telephone booth with Spanish music playing in the background. The next shot is a man in a car playing dance music. He drives towards the young man at the phone booth and stops at a traffic light. The man at the phone booth turns around and meets the gaze of the driver.

As the driver seductively looks at him, the dance music and the Spanish music mix to make one song. Intoxicated by the gaze of the driver, the man at the phone booth looks at him longingly. At that instant, the driver drives away. The man at the phone booth desperately reaches out for the driver, but it is too late.

The ad ends with, "The all new Nissan Murano: love at first sight."

The ad earns an Equal rating because the ambiguous connection between the two men is used humorously without negatively referring to gay men. It is unclear whether the man at the phone booth longs for the driver or the car.

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I Sitges
Company: Nissan Motor Co.
Brand: Micra
Country: Spain
Region: Europe
Year: 2005



Eno/Kiss
Company: Nissan Motor Co.
Brand: Nissan
Country: United States
Region: North America
Year: 2003, 2002

AdRespect Score:


Ryan/Keith Haring
Company: Nissan Motor Co.
Brand: Nissan
Country: United States
Region: North America
Year: 2002, 2003

AdRespect Score:

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