WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

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Company: Gill Foundation
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Brand: LGBTQ issues awareness
Ad Title: Born Different - Moo!
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: North America
Agency: Public Interest Productions/Radical Media
Year: 2006
Target: Mainstream
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Part of the "Moo Campaign," the Gill Foundation introduces the world to an adorable puppy, Norman, that moos instead of barks. The campaign poses the questions whether Norman chose to moo instead of bark or if he was just born different.

In this particulat TV spot, Norman is shown behaving as a normal dog -- playing with toys, rolling around, sleeping, etc. -- However, in the last shot Norman looks into the camera and moos.

Without giving away more to what this commercial could be about, the ad ends with the website www.borndifferent.org

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