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Company: Burger King Corp.
    View Company Scorecard / Contact Company
Brand: Burger King
Ad Title: Men's Calendar
Business Category: Restaurants
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: Delaney Lund Knox Warren & Partners
Year: 2006
Target: Mainstream
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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

Gay Vague

GLBT Inclusion

GLBT Punch Line

Theme Breakdown

AdRespect Score: 
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A man opens a package containing a male model calendar called "Stallion Batallion." He notices that his friend (roommate? partner?) is peering over his shoulder and he explains, "It was only $1.99. I got it off the Internet," as they continue to closely examine the pictures.

The tagline is, "We know you'll buy anything that's $1.99 so make it something good. The flame-grilled double cheeseburger and the crispy chicken sandwich- just $1.99 each."

The men in this ad do not seem to be obviously gay or straight nor do they make positive or negative reactions when looking at a calendar of male models.

This ad receives a rating of 80.

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