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Company: Diesel
    View Company Scorecard / Contact Company
Brand: Diesel
Ad Title: Individual
Business Category: Fashion/Apparel
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: Believe Media
Year: 2000
Target: Mainstream
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Theme(s)

Same-Sex Affection

Same-Sex Couples/Families

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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A mother and father eat breakfast in a sparsely furnished room as their son runs around with his toy airplane. The camera pans across the room and past the wall into the next room.

In the next room, a woman walks behind a seated man, takes off his forearm and puts it on a table. The camera continues to pan into the next room, where the same woman is massaging the same man, who is nothing but a torso.

The camera pans in and out of adjacent rooms throughout the entire commercial. Each room contains a new scenario, including a drag queen putting on her wig, a man tending to his garden, and finally two males embracing.

The camera pans into darkness, where the words, "Diesel. For the individual in everyone" appears.

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AdRespect Score:

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