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Company: Wm. Wrigley Jr. Company
    View Company Scorecard / Contact Company
Brand: Altoids
Ad Title: Fruit Pants
Business Category: Confectionery/Candy/Gum
Media Outlets: Television
Country: United States
Region: North America
Agency: Leo Burnett Co.
Year: 2006
Target: Mainstream
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Theme(s)

Gay Tease

Walking Fine Line/Mixed Reception

Theme Breakdown

AdRespect Score: 
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A group of friends plays basketball, while one of them is asked to take a taste test. The interviewer blindfolds the young man and gives him a fruit flavored Altoid. While the young man tastes the Altoid, the interviewer gets up from the table, revealing that he is only wearing jockey shorts garlanded with plastic fruit. He does a suggestive dance around the blindfolded boy, saying things like "you taste the fruit now?" The interviewer sits down before the boy takes his blindfold off, unaware of what has just happened. The interviewer then asks the boy to get his friends to take the test as well.

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