Andrew Ogus , San Francisco, CA
It's called personal space, and it's a universal phenomenon. In America we tend to want more than some other cultures do.
Warren , South Amboy, NJ
I actually thought it was kinda funny. Whether you are straight or gay, if someone, be it man or woman sat that close to you in a hot tub, you would have the same reaction. I don't think it was "anti-" anything.

Bobby , Miami, FL
Come on! This ad is good. This is the way men react. We need our space. In the bathroom, you never pee next to another guy unless you have no choice, and even then sometimes you just wait. Obviously, in a bathouse it's ok to sit like that next to another guy, but not in other environments.

Andrew Ogus , San Francisco, CA
Not only is it stupid but it's also pointless.

Alessandro Cintoli , Roma, Italy
I don't really like this ad but I think it should be put in context. It belongs to an advertising series called "The Crib" where these three businessmen behave like total jerks most of the time, putting themselves and others in embarrassing situations. They are the kind of straight guys even other straight guys would rather not hang around with.

jamesfan , London, UK
This is a baffling ad. I am not sure what they are trying to say by having Zach sit so close to the other guy such that it would somehow sell the Holiday Inn. I can only assume that they are saying, "Look, you relax so much at this place that you gg and forget yourself and practically sit on top of another guy?" Whatever. It is way too ambiguous - in a bad sense - to be good. Ultimately, it comes across as straight men getting all fidgety and nervous about gay men. How does this sell a holiday inn?

Alex , Los Angeles, CA
I feel indifferent about the ad. It seems that the man might have just been upset that anyone just sat next to him like that.

Mike , Boston, MA
I don't think it's negative at all. The guy violates personal space and doesn' realize it. We've all had to deal with the close-talker in the office. This isn't about being gay or straight. Lighten up.

Norman , San Diego, CA
Even if all three guys were 100% gay, anyone might move away if a co-worker invaded their space like that. In fact, the guy who moved handled it rather tactfully, rather than making a scene.

Janice , West Islip, NY
I don't think it's really that bad. I don't think the guy in the hot tub was expressing discomfort at Zach's "disregard for proper heterosexual male behavior" but rather Zach's disregard for proper behavior in general. I would have that same reaction if a co-worker did that to me no matter if it was a male, female, or otherwise.

Jose , Houston, Texas
I don't see anything wrong about this ad at all. I'm a gay guy, and if I were in a similar situation (a guy I worked with, or barely knew, practically sits on my lap in a hot tub) I would diplomatically ease myself away also. I don't get what the ad is trying to say or sell, but as far as being homophobic, no way.

Scott , Chicago, IL
This is about a boundary, not about "proper heterosexual behavior." I don't understand how merely moving over to preserve personal space is an overreaction. I'm wondering how the "proper" way to address the situation should be. I mean come on now, the guy nearly sat on the other guy's lap...is that "proper homosexual behavior"?
Is it safe to assume that homosexuals have no sense of personal boundaries and does your assessment of the "extreme discomfort in his face at his colleague's brief disregard for proper heterosexual behavior" feed into that possible assumption? Sure, it's not great advertising -- I guess the gist is HI's accoutrements are so relaxing that people lose sense of inhibition...but it hardly portrays homophobic or anti-gay behavior. It's not about internalized homophobia, but rather an established boundary.