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Company: 1-800-Contacts
    View Company Scorecard / Contact Company
Brand: 1-800-Contacts
Ad Title: Drag Show
Business Category: Personal Products
Media Outlets: Television
Country: United States
Region: North America, US National
Agency: Kandokid
Year: 2005
Target: Mainstream
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Theme(s)

Gay Pride

GLBT Empowerment

Racial Diversity

Real GLBT Person

Theme Breakdown

AdRespect Score: 
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A large, blonde drag queen announces to a cheering cabaret crowd: "Ladies and gentlemen, the most beautiful boys in New York City, the dancing queens!"

The trio of performers each do a spin to face the audience, but the third one's clearly got an eye problem. They begin to gyrate on the stage but then the center dancer suddenly topples off of the stage, and the announcer grimaces.

The tagline appears on the screen, "Lookin' good?"

The drag queen announcer also appears in a previously reviewed ad for Dancing Queens.

The ad earns a rating in the Equal range because it does not find humor in the existence of drag queens but rather in the inopportune presence of gravity for the visually-impaired while performing in drag shows.

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David Byrd , Bay City, MI
I don't think this ad is either funny or effective. It correlates being near-sighted with not knowing where the end of a runway is. That is called "no depth perception," which is not something that contacts can solve. Frankly, it is cheap, bottom-feeder humor.

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