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Company: VRT, Vlaamse Radio-en Televisieomroep, Flemish radio & television
    View Company Scorecard / Contact Company
Brand: Radio Donna
Ad Title: Jens & Cha-Cha
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: Belgium
Region: Europe
Agency: LG&F
Year: 2004
Target: Mainstream
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Theme(s)

GLBT Inclusion

Walking Fine Line/Mixed Reception

Theme Breakdown

AdRespect Score: 
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A man named Jens is dancing on the street. The voiceover says he hasn't won the Donna competition. He is then seen running out of a car pulling his pants up. A transsexual is also visible.

The emblem for the radio station appears on the screen and is followed by a shot of a chocolate bar, which concludes the ad.

The ad earns an "Equal" rating because it does not pass judgment on the transsexual, but it does walk a fine line. A transsexual who performs sex-work is a bit of a stereotype, but an actual issue is not made of her gender-deviant status.

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Coming Out
Company: VRT, Vlaamse Radio-en Televisieomroep, Flemish radio & television
Brand: Radio Donna
Country: Belgium
Region: Europe
Year: 2004

AdRespect Score:

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