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Company: Coca-Cola Co.
    View Company Scorecard / Contact Company
Brand: Fanta
Ad Title: Unexpected Aerobics Teacher
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: Spain
Region: Europe
Agency: McCann
Year: 2004
Target: Mainstream
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Theme(s)

Camp/Gay Drag

Sissies

GLBT Punch Line

Homophobia/Transphobia

Theme Breakdown

AdRespect Score: 
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A group of male skateboarders are contemplating descending a steep flight of stairs. One of them suggests doing aerobics instead, and he transforms into a Richard Simmons-like aerobics instructor.

He begins to do a dance in a fashion seemingly inspired by "La Macarena." One of the friends hands him a beverage to bring him back to his senses -- and back from the gay transformation.

The tagline translates to: "No Fanta, no way."

The ad earns a Negative rating because it implies that flamboyance ought to be "cured." However impossible this scenario is, the inherent message is that men ought to maintain their masculine demeanor in order to fit in with their friends.

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