Video Ad Library: Unilever - Cream Silk - Make Over Millionaire AdRespect Advertising Education Program

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Company: Unilever
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Brand: Cream Silk
Ad Title: Make Over Millionaire
Business Category: Personal Products
Media Outlets: Television
Country: Philippines
Region: Asia
Agency: JWT
Year: 2003
Target: Mainstream

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Theme(s)

GLBT Inclusion

Sissies

Theme Breakdown

AdRespect Score Explained

AdRespect Score:

A feminine gay man speaks to explain a sweepstakes, and various winners of cash prizes are shown as they receive them.

The screen reads "Cream Silk Make Over Millionaire. There's one more winner of one million pesos." The gay man talks again.

The ad earns an "Equal" rating because it is inclusive of the gay man, and his demeanor is not meant to be humorous.

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