The opening shot is of a flame, and credits are transposed over it, setting the stage for a soap opera satire. The camera cuts to a family at a dinner table speaking passionately about the son's new romance. They are speaking Portuguese.
The Grandfather suggests that the pastel-clad son is gay. Eventually, the family calms down, but the daughter ultimately reveals herself to be gay instead.
Dramatic music ensues and the father is stunned and begins to choke on his food.
The tagline translates to "Fighting against AIDS."
The ad earns a rating of 80, because the father's exaggerated reaction to his daughter's confession is included ironically.