An older man sits alone at home, wearing a sweater and ascot, when the doorbell rings.
There, a chubby, hairy "bear" is at the door, puts down a boombox and starts dancing absurdly -- wearing only a towel. The older man watches without expression, as others in his building look on.
The next shot is of "5 minutes before," when the dancing man was taking a shower at home. He is speaking to his girlfriend in Spanish about the soap he's using.
This ad earns an Equal rating because it portrays this man as a likable character, and there is no negative reaction from others at his odd (if not gay-like behavior).