The commercial cuts to a shot of a white, Hip Hop gay male couple kissing, and the voiceover says, "More New Zealanders than ever before have HIV. Whoever you're having sex with, use a condom. It's your only protection."

The ad earns an Equal rating because the gay couple featured at the end of the ad is portrayed the same as the heterosexual pair in another version.
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Company: New Zealand Ministry of Health
    View Company Scorecard / Contact Company
Brand: New Zealand Ministry of Health
Ad Title: No Rubba, No Hubba Hubba.
Business Category: Public Service Announcements
Media Outlets: Television
Country: New Zealand
Region: Australia/New Zealand
Agency: unknown
Year: 2004
Target: Gays & Mainstream
Ad Spotter: Dean Knight
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Theme(s)

Same-Sex Affection

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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An animated Hip Hop show is underway, as the MC spouts his rhymes, most notably "If you don't got a rubba, there will be no hubba hubba."

The commercial cuts to a shot of a white, Hip Hop gay male couple kissing, and the voiceover says, "More New Zealanders than ever before have HIV. Whoever you're having sex with, use a condom. It's your only protection."

The ad earns an Equal rating because the gay couple featured at the end of the ad is portrayed the same as the heterosexual pair in another version.

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Darus , Milwaukee, WI
Right in your face -- the neccessity of truth.

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Hello
Company: New Zealand Ministry of Health
Brand: New Zealand Ministry of Health
Country: New Zealand
Region: Australia/New Zealand
Year: 2016

AdRespect Score:

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