Clips from the popular program are shown, with clips of the drag characters including the infamous quote, "I'm the only gay in the village!"

If these characters were created for the sole purpose of this advertisement, the stereotypes present may not be so easily excused. The ad earns an Equal rating because it is promoting a series that includes a variety of gay characters and all equally ridiculous.
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Company: News Group
    View Company Scorecard / Contact Company
Brand: News of the World
Ad Title: Little Britain
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: TBWA Worldwide
Year: 2005
Target: Mainstream
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Theme(s)

Camp/Gay Drag

GLBT Inclusion

Dude Looks Like a Lady

Theme Breakdown

AdRespect Score: 
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Clips of the BBC comedy television series "Little Britain" are shown to promote the newly released DVD, which is available at the advertiser's retail stores.

Clips from the popular program are shown, with clips of the drag characters including the infamous quote, "I'm the only gay in the village!"

If these characters were created for the sole purpose of this advertisement, the stereotypes present may not be so easily excused. The ad earns an Equal rating because it is promoting a series that includes a variety of gay characters and all equally ridiculous.

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