WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Domino's Pizza
    View Company Scorecard / Contact Company
Brand: Domino's
Ad Title: Statues
Business Category: Restaurants
Media Outlets: Television
Country: United States
Region: North America
Agency: JWT
Year: 2005
Target: Mainstream
Ad Spotter: Ronald Sproul
Company: Domino's Pizza
    View Company Scorecard / Contact Company
Brand: Domino's
Ad Title: Statues
Business Category: Restaurants
Media Outlets: Television
Country: United States
Region: North America
Agency: JWT
Year: 2005
Target: Mainstream
Ad Spotter: Ronald Sproul
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Theme(s)

Gay Vague

Insufficient Masculinity/Femininity

Theme Breakdown

AdRespect Score: 
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A pizza delivery girl approaches the next house on her delivery route, holding a box of Domino's pizza. She explains, "On this job you notice things, like this new Steak Fanatic Pizza, it's a big hit with the guys."

An average heterosexual male customer comes to the door, "Steak Fanatic Pizza? Man-fuel. Cool!"

The man's friends shout at him from the living room, "Hank, hurry up! Only 23 figurines left, Hank!" Hank yells back, "They're statues!" It is clear at this point that the men are watching a shopping network together. The man at the door is clearly awkward about this revelation.

This ad earns an Equal rating because the humor of the ad lies in the fact that these macho, heterosexual men are defying their typical gender-defined behavior by watching the home shopping network. No reference to actual homosexuality is made.

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5-5-5 Deal
Company: Domino's Pizza
Brand: Domino's
Country: United States
Region: North America
Year: 2005

AdRespect Score:


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Brand: Domino's
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Region: Europe
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Company: Domino's Pizza
Brand: Domino's
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Some people don't like pizza. So what?
Company: Domino's Pizza
Brand: Domino's
Country: Israel
Region: Middle East
Year: 2023

AdRespect Score:

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