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Company: Vanderbilt Medical Center
    View Company Scorecard / Contact Company
Brand: Vanderbilt Medical Center
Ad Title: Diversity
Business Category: Health Organizations
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Lewis Communications
Year: 2005
Target: Gays & Mainstream
Ad Spotter: A.J. Buse
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Theme(s)

Same-Sex Couples/Families

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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Narration over pictures of same-sex couples says, "At Vanderbilt Medical Center, we treat everyone better. We value the diversity of our patients, staff and community and respect the rights of all to receive the highest quality healthcare.

Our policy includes the involvement of a domestic partner in patient care. In fact, we've offered domestic partner benefits to our employees since January of 2000.

Make sure you're getting superior care, including equal benefits and equal treatment."

The closing line, "Progressive healthcare in a progressive environment."

This spot ran during the "Out & About Today" show on WTVF NewsChannel5, Nashville's CBS affiliate.

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Kevin Ballie , Bronx, NY
I think that this ad definitely treates gayness, bisexuality or being transgendered as an issue in which it comes out in support of LGBTQ people. I think that this ad is misplaced.

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Equal benefits. Equal treatment. Superior care.
Company: Vanderbilt Medical Center
Brand: Vanderbilt Medical Center
Country: United States
Region: North America, US Regional
Year: 2005


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