This ad earns an Equal rating because it features women being affectionate with one another.
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Company: Boots Group
    View Company Scorecard / Contact Company
Brand: Soltan Suntan Lotion
Ad Title: Beach
Business Category: Personal Products
Media Outlets: Television
Country: Brazil
Region: Europe
Agency: Mother
Year: 2005
Target: Mainstream
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Theme(s)

Same-Sex Affection

GLBT Inclusion

Male-Fantasy Lesbian

Theme Breakdown

AdRespect Score: 
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Shot like a fashion ad, a group of beautiful young people are shown at an exotic beach, playing in the water and rolling in the sand with a great deal of affection among them.

The voiceover claims: "If you could see the long-term damage caused by UVA rays, you'd use Soltan." The young and beautiful models then age, covered in sunspots to demonstrate the effect of sun exposure over time.

This ad earns an Equal rating because it features women being affectionate with one another.

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