Rapper Snoop Dogg approaches. Ellen says, "Hey Snoop!" As Snoop Dogg gestures in the window, he asks, "Have you seen my necklace?"

Ellen (whose daily TV show is rebroadcast on XM) responds with guesses as to what Snoop is trying to communicate. "Have I seen what? Have I shaved today? You don't want your hair? You want a beard? You want to be Amish?"

Snoop continues into a room where country singer Martina McBride is performing. With no luck there, he proceeds to a room where David Bowie is broadcasting. Bowie gestures that he doesn't know where the necklace is. It turns out he's actually wearing it, having swiped it somehow.

This commercial earns an Equal rating for its inclusion of openly lesbian Ellen DeGeneres, who has ridden a wave of comeback success. XM joins other advertisers comfortably using openly gay celebrities.
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Company: XM Satellite Radio Holdings
    View Company Scorecard / Contact Company
Brand: XM
Ad Title: Listen Large
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: Mullen Lowe
Year: 2005
Target: Mainstream
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Theme(s)

Real GLBT Person

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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Ellen Degeneres sits in a recording room at the XM Satellite Radio studio. She says, "You're listening to the Ellen Degeneres show on XM Satellite Radio."

Rapper Snoop Dogg approaches. Ellen says, "Hey Snoop!" As Snoop Dogg gestures in the window, he asks, "Have you seen my necklace?"

Ellen (whose daily TV show is rebroadcast on XM) responds with guesses as to what Snoop is trying to communicate. "Have I seen what? Have I shaved today? You don't want your hair? You want a beard? You want to be Amish?"

Snoop continues into a room where country singer Martina McBride is performing. With no luck there, he proceeds to a room where David Bowie is broadcasting. Bowie gestures that he doesn't know where the necklace is. It turns out he's actually wearing it, having swiped it somehow.

This commercial earns an Equal rating for its inclusion of openly lesbian Ellen DeGeneres, who has ridden a wave of comeback success. XM joins other advertisers comfortably using openly gay celebrities.

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More Music. More Choice. Made Easy
Company: XM Satellite Radio Holdings
Brand: XM
Country: United States
Region: North America
Year: 2006


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