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Company: Intel Corp.
    View Company Scorecard / Contact Company
Brand: Centrino
Ad Title: Incredible Gaming Experiences in Your Lap
Business Category: Computers/Software/Tech
Media Outlets: Print
Country: United States
Region: North America
Agency: Euro RSCG Worldwide
Year: 2005
Target: Gays
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Professional skateboarder Tony Hawk is resting in the lap of a gay man in a café as he maneuvers his skateboard beneath him. The gay man seems pleased. The headline is: "For incredible gaming experiences in your lap, get Intel Centrino in your laptop."

Below, the text reads, "From intense Tony Hawk PC games to movies, DVD's and music, Intel Centrino mobile technology delivers outstanding mobile performance while enabling great battery life. So if you want incredible entertainment experiences in your lap, get Centrino mobile technology in your laptop."

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Kevin T. , Warren, NJ
There was also a TV commercial from this ad campaign featuring Tony Hawk and the same guy you see here. But in the TV commercial, after some discussion about skateboarding, Tony says to the guy, "lose the scarf", and the guy looks quite embarrassed. However, in this print version, the "scarf guy" looks quite pleased just to have Tony in his lap.

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