I am in love."
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Company: California Lavendar Smokefree Project
    View Company Scorecard / Contact Company
Brand: California Lavendar Smokefree Project
Ad Title: Incredible Girl
Business Category: Health Organizations
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: unknown
Year: 1997
Target: Mainstream
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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"Last night I met the most incredible girl," says a woman to the camera. "So sexy, the way she held her cigarette. Her finger nails were so yellow. Her clothes had a sweet smell of tobacco. Later, we kissed...it was like licking an ashtray. Then she whispered in my ear...(cough, cough)!

I am in love."

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Sara , Zachary, LA
Whoa. That was very disgusting. I think they made their point. However, though I may agree with it being a firm non-smoker, the average smoker might roll their eyes at it and ignore the message. Therefore I think this is more of a preventive ad than a "get smokers to stop" ad.

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