The ad begins with the question, "What are you doing New Year's Eve?"

It then shows a series of vignettes with attractive, hip model types shooting pictures of themselves kissing.

For a brief moment, two women of color are shown -- though they're the only ones who don't actually kiss. They are very close to one another and touch hands, however.

The voiceover says, "To capture your New Year's kiss..."

Polaroid has referenced homosexuality four times in its commercials, once implying a violent response from an old fisherman, another time showing a group of friends playing "Spin the Bottle" and including the threat of male kisses.